Journey Maps

RedStallion Journey Maps provide insight, clarity and direction through the use of words and pictures.

You can push your company's strategy and vision onto an organisation or engage your people in the process of 'Organisational Whispering'. Just like 'Horse-whispering, if you engage them in the Journey of the Strategy and Vision, they will not only contribute willingly but use their own creativity to enhance the process.

The Journey Mapping Vision and Strategy Engagement Process

The Challenge:
The business challenge is so often to bring the strategy to life and ensure engagement vertically and horizontally through the organisation from CEO to all levels within the organisation. The deliverable needs to be a presentation tool with longevity that audiences and stakeholders "embrace, remember and enact". - A critical component and key measureable, is that staff at differing levels, from various departments with an array or conflux of agenda could each deliver their version of the same story with consistency and passion to myriad teams and stakeholders for as long as the strategy and vision remain true.

Engender engagement and Buy-in
The key is to engender the elusive, yet critical passion and engagement, the crucial elements in communicating the strategy to minimise and even negate dissent and guarantee buy in.

How does the Process unfold?
Typically, Red Stallion is invited to a Strategy workshop or conference to bring the process together, proactively listening to the essence of what people were saying - just as often what they are not saying - and what they are feeling. Thereafter to synthesise those experiences into unfolding organic pictorial representations and metaphors that grow and flow with each session. The client provides the rational and the Journey Map captures the emotion, building the bridge to engagement and implementation.

The Outcome:
Starting with the executive team's abstract Vision and Strategy the process evolves the group's thinking, is honed and adjusted to create a tool that can be used day-to-day in the business. The map draws a clear vision for the long term that frames measureable levels of ownership and engagement.

Client address to company personnel worldwide

Thus, the Journey Map can serve as an ongoing reminder of your organisation's journey. In the example above, one company has incorporated their Journey Map in a novel way, through the use of computerised video techniques — where senior staff are actually 'inside' their Journey Map, informing viewers of what is happening with the organisation at different stages. The result is a shared dynamic and highly interactive presentation.