Methodology
RedStallion assists clients to research potential product positioning, new concepts, existing advertising and promotional material for the brand.
To achieve this, we offer a combination of traditional and innovative market research and communications evaluation techniques such as:
• psychological profiling (NLP, MBTI, DISC)
• group facilitation
• projective visual metaphors
•
narrative
•
mind-mapping
•
non-dominant hand-drawing
• in-depth individual interviews
• focus groups
• facilitated interactive planning groups
• 'Conversation Café' style moderation
• graphic facilitation
• intuitive listening
...to research any or a combination of:
• brand and product positioning
• communication testing
• concept evaluation
• advertising and detail aid testing
• packaging evaluation
• understanding drivers of choice
• understanding usage and attitudes among target groups.
Deliverables
Under the direction of founder Joseph A Loewy, RedStallion offers practical, implementable and achieveable results, designed to meet your needs – whether broad-brush and general, or detailed:
• actionable information that delivers insight and direction
• creating focussed, salient and persuasive messages that motivate the desired action
• achieving better bottom line results.
We deliver our findings and reports in accessible ways, all designed to minimise effort and maximise clarity and understanding — including:
• 'PowerPoint' presentations
• paper-based graphic templates
(e.g. diagrams, charts tables, key and minor visuals,
key pages)
• physical mock-ups where appropriate.
