Joe Loewy and Kerrie Murray Loewy facilitating

Overview

RedStallion Research and Consulting helps uncover marketing communications opportunities in the Healthcare sector.

RedStallion is a full-service qualitative market research agency. Under the direction of founder Joseph A Loewy,
we conduct qualitative market research, in-depth one-on-one interviews and group moderation with Healthcare professionals, Specialists, GPs, Nurses, Pharmacists and recipients of Healthcare services.

Within the ethical/prescription and OTC sector, RedStallion has conducted research across Primary Care, Specialist segments, Hospital and Pharmacy.

Approach

Our extensive experience in market research and healthcare advertising brings fresh insights and in-depth understanding of the industry’s dynamics to the research process:

• through strategic questioning and intuitive listening,
we investigate healthcare professionals' and patients'
'real' responses

we evaluate the impact and effectiveness of communication that is used in promotions

• we challenge your thinking when necessary in order to assist you in developing a firm and clear direction

• we identify opportunities to optimise content and presentation, and make recommendations in order to maximise impact.

Our mission is to provide a dynamic, exciting and interesting market research experience that helps our clients produce focussed, powerful, and persuasive healthcare communication which motivates the desired action.

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Experience

RedStallion has extensive experience across a wide range of therapeutic areas and medications:

• Allergy
• Anaesthetics
• Analgesics
• Anticoagulants
• Anticonvulsants
• Antiplatelets
• Antipsychotics
• Atrial fibrillation
• Asthma
• Bi-polar disorder
• Breast and prostate cancer
• Cardiovascular
• Chronic pain
• Diabetes (Type 1)
• Diabetes (Type 2)
• Epilepsy
• Glaucoma
• GORD
• Heart failure
• Hepatitis C
• HIV / AIDS
• HRT
• Hyperlipidaemia
• Hypertension
• Insomnia
• Insulin
• IVF
• Liver cancer
• Macular degeneration
• Menopause
• Osteoarthritis
• Osteoporosis
• PAH
• Reflux
• Rheumatoid arthritis
• Schizophrenia
• Sleep disorders
• TIA
• Transplantation
• UTI
• URTI.

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